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Meet The Team

Emma Beaumont
Emma Beaumont
Managing Director, Global Strategy & Analytics
SSON (Singapore)
Emma Beaumont is the leader of SSON globally, responsible for the strategic direction of all SSON customer channels including SSON events; the online practitioner platform Shared Intelligence; and SSON’s recently launched research and data analytics centre, SSON Analytics
 
Emma’s 13 years at SSON have been spent growing and nurturing its global membership base – researching with them and listening to them to find out how SSON can better serve its members. 
  
Based in Singapore since 2014, Emma has worked on SSON’s first global data analytics centre, SSON Analytics since its inception. SSON Analytics provides digestible data-driven insights to the industry and helps SSON members answer questions about the ever-evolving global SS&O landscape through access to real-time data in the form of visual analytics reports and data tools.
 
Emma continues to drive critical global account relationships with SSON’s customers, business partners and members. Her priority is to ensure SSON delivers upon its global mission statement and commitment to customers through vendor-agnostic best practice content, cutting edge data insights and unparalleled networking and learning opportunities.
 
Phone: +65 6722 9440
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Barbara Hodge
Barbara Hodge
Editor
SSON (USA)
Barbara Hodge has been with SSON since 2000, having served as editor of Shared Services News from its launch until it was discontinued as content moved online, in 2008. 
 
Barbara now uses her extensive industry knowledge and network to provide a unique perspective on the latest trends and developments across the SS&O landscape. She is the voice of ssonetwork.com, SSON’s online content portal, for which she writes articles and reports and conducts interviews with key industry figures, to ensure SSON continues to be the one-stop shop for shared services and outsourcing news and resources.
 
Prior to joining SSON, Barbara was Editorial Director at Armstrong Information, a London-based specialist publishing firm, with responsibility for the launch and editorial content of a number of management journals, including corporate communication, change management and business process reengineering.


Phone: +1 904 824 3631
Email: barbara.hodge@ssonetwork.com
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sally fletcher
Sally Fletcher
Global Head of Content and Events
SSON, Germany

Sally’s role has two facets; first and foremost she is responsible for overseeing the programme, content, speakers and project management for SSON’s two largest summits globally, Shared Services & Outsourcing Week North America and Shared Services & Outsourcing Week Europe. She works with global shared services leaders to uncover hot topics, key challenges and future direction for the SSO market and feeds all of that into SSON’s cutting edge summits. 

Secondly, Sally consults with SSON’s regional teams in Asia, Germany, the U.K. and the U.S. to ensure that SSON’s conference content is of the highest possible standard worldwide and that SSON’s teams continue to strive for excellence. She also provides invaluable global insight to SSON Analytics, SSON’s data analytics centre based in Singapore.

Before taking on her current role, Sally spent four years in Singapore, three of them as a Production Director for the Singapore office of IQPC.  She was responsible for managing a team of producers who put together a range of business conferences including SSON’s Asia series, encompassing SSO Week events in China, India, the Philippines, Malaysia and the flagship SSO Week Asia in Singapore.  

Contact details:
+49 302 091 3406 
sally.fletcher@ssonetwork.com

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Tobi Brennan
Tobi Brennan
Digital Marketing Manager
SSON (UK)
Tobi Brennan is the Marketing and Community Engagement Manager and for SSON's online community. She is responsible for SSON's online presence, using social media, SEO, PPC, and email to grow membership and engage with practitioners.
 
Before joining SSON, Tobi spent time as Marketing Executive at an Outsourcing Magazine. Her background specializes in Marketing which has allowed her to study and work in countries including the Cayman Islands, the U.S. and the U.K.
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Phone: +44 (0)20 7368 9553
Email: tobi.brennan@ssonetwork.com
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Veronica Araujo
Veronica Araujo
European Marketing Director
SSON (UK)
Veronica Araujo is the Marketing Director across SSON's portfolio of events in Europe. Her role is to manage the entire event lifecycle from developing strategic marketing plans through to the tactical activities needed to make SSON events as successful as possible.
 
Prior to joining the SSON team, she was the Marketing Director of IQPC's Pharma & New Ventures Division and the Marketing Director of PEX Network portfolio of events in Europe & North America. Veronica has also been part of IQPC's Marketing team for Construction, Oil & Gas and Defense portfolio of events.


Phone: +44 (0) 207 036 1300
Email: Veronica.Araujo@ssonetwork.com
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Serkan Ibrahim
Serkan Ibrahim
Head of Digital Sales
SSON (UK)

Serkan is the Head of Digital Sales for the Shared Services and Outsourcing Network, under his guidance SSON’s global community has grown from 60,000 to 120,000 senior executives. Serkan is passionate about aligning content with strategic go-to-market planning, as well as helping to make complicated value propositions easy to understand for SSON’s audience of decision makers.

Serkan has supported many organisations with their digital marketing strategies since 2014, generating over 12,000 MQLs and he looks forward to adding to that number.

Phone: +44 207 368 9513
Email: serkan.ibrahim@ssonetwork.com
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Sian Jenkins
Sian Jenkins
Global Head of Branding
SSON (Singapore)

Sian Jenkins is responsible for aligning brand strategy across all of SSON’s products and offerings, including 40+ global eventsssonetwork.com, (SSON’s editorial and content portal); Shared Intelligence, (SSON's practitioner-only online forum); and SSON Analytics (SSON’s data analytics and research centre). With over 120,000 members accessing multiple online channels and products across 7 different regions in multiple languages, ensuring clear communication of what is available, how, where and to whom is Sian’s every day challenge!

Sian also serves as Marketing Director for SSON’s newest offerings: SSON Analytics and Shared Intelligence.
 
Sian first joined SSON in 2011 in Sydney, Australia, where she led the marketing strategy for SSON’s ANZ community. After doubling membership growth for that region, in 2015 Sian became Global Head of Branding for SSON across multiple channels, and relocated to Singapore to support the launch of SSON Analytics. 
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Phone: +65 6722 9361
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Rochelle Hood
Rochelle Hood
Global Head of Communities and Process
SSON (USA)

Rochelle Hood serves as Global Head of Practitioner Communities for SSON where she is responsible for enhancing member value and experiences. Rochelle leads Shared Intelligence, SSON’s private online community for shared services professionals and is responsible for facilitating collaboration, resource exchange and problem solving globally.

Rochelle has managed operations and led projects in multiple disciplines including shared services, call center operations and information services.  She is a certified Project Management Professional (PMP) attaining her credentials from the Project Management Institute and is a Lean Six Sigma Green Belt. Rochelle holds a BSc in Accounting and a Masters in Business Administration. Rochelle’s professional experience includes project management, process excellence and service delivery roles at IBM, QVC and companies in the defense contracting industry.

Rochelle currently serves in a volunteer leadership role for the Project Management Institute (PMI). She is a program development contributor for the SSON’s certification program and was appointed as a SSON Fellow in 2011. Rochelle also founded and leads a non-profit organisation to support the development and growth of small and locally owned businesses.  

Phone: +1 321 574 8823
Email: rochelle.hood@ssonetwork.com 
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Sally Fletcher
Sally Fletcher
Global Head of Content and Events
SSON (Germany)

Sally’s role has two facets; first and foremost she is responsible for overseeing the programme, content, speakers and project management for SSON’s two largest annual summits, Shared Services & Outsourcing Week North America and Shared Services & Outsourcing Week Europe. She works with global shared services leaders to uncover hot topics, key challenges and future direction for the SSO market and feeds all of that into SSON’s cutting edge summits. 

Secondly, Sally consults with SSON’s regional teams in Asia, Germany, the U.K. and the U.S. to ensure that SSON’s conference content is of the highest possible standard worldwide and that SSON’s teams continue to strive for excellence. She also provides invaluable global insight to SSON Analytics, SSON’s data analytics centre based in Singapore.

Before taking on her current role, Sally spent four years in Singapore as Production Director for the Singapore office of IQPC. She was responsible for managing a team of event producers who produced and managed a range of business conferences including SSON’s Asia series, encompassing events in China, India, the Philippines, Malaysia and the flagship Shared Services & Outsourcing Week Asia in Singapore.  

Phone: +49 302 091 3406 
Email: sally.fletcher@ssonetwork.com
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