branding
Do You Want to Be an Employer of Choice?
May 18 by Aniisu K. VergheseIn today's highly competitive business landscape, branding has become a crucial factor for success. It not only helps organizations stand out from the competition but also drives customer loyalty and...
Are GBS Organizations Differentiating Their Brands Locally?
November 14 by Aniisu K. VergheseThe issues of talent attraction, retention, reputation, connection and collaboration concern many GBS entities, and most look for the shorter way out.
How To Use The Home-Field Advantage to Promote Your Business
July 15 by Marsha FriedmanIf you are operating a Shared Services in a local market characterized by strong competition in recruiting, with a number of companies chasing the same valuable talent (Eastern Europe, Asia,…...
Why Brand Architecture is a Critical Strategic Imperative
May 31 by John K GraceEditor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where busi...
Top 10 Takeaways: How to Successfully Manage People & Change in Shared Services
April 16 by Lew BaderAt this year's Shared Services and Outsourcing Week in North America [March 2014] we dedicated an afternoon track to "People and Change – Collaboration and Customers". This was one of five tra...
Gender Impacts Communication & Collaboration in the Workplace – So Leverage it
April 10 by SSON EditorA new infographic explains how men and women differ in their use of Social Media. Entertaining stuff (38% of women play games on their smartphones and they outnumber men by 10%), but on a more serio...
What Does Your Branding Say About Your Service?
March 25 by SSONAs Shared Services move away from "process centers" and towards "valued business partner" status, there’s a parallel shift in how the SSO presents itself inhouse. At SSON’s conference in...
Using a Strong Shared Services Brand to Attract and Motivate the Best Talent
November 03 by John K GraceOne of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a...
How to create the right perception: re-branding Shared Services
August 26 by John K GraceShared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less? Since the 1980’s, when...
Shared Service brands can help "users" tap into greater value
August 01 by John K GraceShared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be...
Using the Shared Services brand to overcome negative perceptions
July 22 by John K GraceShared Services often miss the opportunity to communicate the value they provide, and consequently live under a pervasive and somewhat negative perception. This doesn’t have to be the c...
How can branding differentiate Services Delivery – and encourage business and profits?
June 28 by John K GraceA Look at how BPO providers are leveraging their brands for better effect The outsourcing industry has become highly competitive, with new entrants constantly emerging. It has also become highly c...