Adding Value: If they're not enabling revenue, what are SSOs really doing?

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When EMC walked off with the "value creation" award at SSON's European conference earlier this year, it wasn’t down to the "luck o’ the Irish", no matter how convincingly Ella O’Keefe, Global Finance leadfor EMC’s EMEA region, thanked her team. It was really about how the GBS team is enabling revenue streams, incorporating acquisitions, and improving go-to-market strategies. In other words: how is GBS helping the business generate more money? The discussions aroun...

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