Guy L.


Guy L. Smith has been Executive Vice President of Diageo North America, the world's leading premium drinks company, since 2000. He is responsible for all internal and external communications, government affairs, reputation management, public policy and corporate social responsibility. Smith was previously in the Clinton White House as Special Advisor to the President. Prior to that he spent more than 25 years in senior corporate, NGO and government roles.

Guy Smith and the entire Diageo North America Corporate Relations Team have just released a new book, If It's Not Impossible, It's Not Interesting: Leveraging Personal Experience to Create a High Performance Team, a compilation of 41 empowering stories of overcoming personal obstacles to achieve the impossible; the stories illustrate what can be accomplished by following ‘The Seven Guideposts to Achieving the Impossible’. Available through

In this article, former White House advisor, Guy L. Smith, now Executive VP of Diageo North America, offers management strategies to help teams achieve the impossible. The key, Smith believes, is providing your team with the critical motivation to achieve more than others think is reasonable or possible. Below, Smith outlines exactly how managers...Full Article »