How to access 'unstructured' data about your organization – controlling social media
The business environment is changing in ways we could not have foreseen just 5 years ago. The rapid development of new mobile technology and the convergence of social computing has resulted in brand-new opportunities for social networking, and is transforming our behavior and providing a new medium through which to share opinions.
As a result, there are huge amounts of "unstructured" data about your company and your clients floating around, that are inherently very valuable. You need to be creating a social media monitoring strategy to collect and monitor this data, and use it to drive better business decisions. It's been estimated that companies stand to save millions of dollars.
Most organizations are nmissing an opportunity here. Are you?
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