Sereen Teoh

Chief Financial Officer AirAsia BIG

Sereen Teoh joined AirAsia BIG as Chief Financial Officer in May 2018. In the absence of CEO, Sereen Deputise the role CEO to provide strategic vision, champion product design and pricing strategy. She is also responsible for the tight integration of operating departments and leads the organisation to meet growth demands and expansion of the business.

Prior to Air Asia BIG, Sereen held the Head of Finance position at Maybank in June 2010 and CIMB in January 2008.


Agenda Day 1

Wednesday, December 2nd, 2020

2:30 PM CFO Panel Discussion | Exploring End-to-End Intelligent Automation – Robotic Process Automation (RPA) + Analytics + Cognitive

Automation technologies have transformed the finance function, taking finance process automation to the next level. However, in a world where value creation is of utmost importance, automation alone is not sufficient. Organisations now face the challenge of bringing automation to the next level by the integration of cognitive capabilities like machine learning (ML), optical character recognition (OCR), artificial intelligence (AI), business intelligence (BI) and many more. How can finance adopt cognitive technology to drive value creation?

  • Collaborating with department heads on process, infrastructure, security and change management for a successful implementation
  • Re-designing organisation processes and functions for successful RPA + Analytics + Cognitive deployment
  • Implementing robust governance, compliance, controls, audit and measurement frameworks

4:20 PM Achieving 90% Reduction in Account Receivables and Management Reporting Through Robotic Process Automation (RPA)

  • Maximising the benefits of RPA in finance operations and processes to achieve efficiency
  • Reducing manual errors and leading to higher quality data, enabling more reliable analyse
  • Integrating platforms to support data and analytics to drive business growth

Post-Conference Workshop

Tuesday, February 2nd, 2021

9:00 AM Workshop C | Applying Data and Analytics to Create Real Business Impact

Finance 4.0 and Finance 5.0 is built upon data and analytics. The ability to use data and analytics to give insights and influence business strategies gives organisations competitive advantages. Hence, the value of finance is created by the ability to harness, transform and make sense of data. Insights are meaningless if they are not communicated effectively. In this workshop, learn the art of data storytelling and creating actionable impact.
  • Learning to use insights in crafting your story and communicate effectively
  • Improving your analytics presentation and ability to formulate an action plan
  • Following the guidelines for creating high-impact reports and presentations

Check out the incredible speaker line-up to see who will be joining Sereen.

Download The Latest Agenda