19 - 21 April, 2020 | Dubai, UAE

Conference Day Two Tuesday, 18 June 2019

WHAT DOES IT MEAN TO BE THE NEXT GEN CFO?

9:25 am - 9:30 am Chairperson’s Opening Remarks

Tariq Sanad - CFO, Fetchr
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Tariq Sanad

CFO
Fetchr

9:30 am - 9:55 am KEY ENABLER: BUSINESS EXPANSION FRAMEWORK

Ankur Shah - CFO, Careem
Going beyond the CFO role: Establishing a strong framework and company presence regionally and globally.

The $1.2 billion transport company of Dubai was founded in 2012 and in a span of 5 years expanded to 100 cities in 14 countries in the Middle East, Africa, and South Asia. The CFO had a major role in establishing the expansion framework for the company with plans to expand to at least 250 cities in the MENA region alone.

Key question: How did the CFO lead the momentum of change?
What were the challenges faced in funding and international market research?
How did the use of technology enhance the strategic planning and analytics of the organisation?
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Ankur Shah

CFO
Careem

What does the finance automation drive mean to the traditional CFO? – Fear factor or assurance? Key question: Is the future of finance more dependent on technology or its people?
  • How does the finance function own up to machine learning and deep analytics?
  • What are the opportunities and challenges that a finance unit goes through with automation; the hiring process, driving robotics, and tackling the change?
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Sudip Ghosh

Group CFO
Al Khayyat Investments (AKI Group)

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Lars Giesenkirchen

CFO – Consumer Beauty
Coty

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Antonio Chedrawy

CFO MENA
OMD

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Gary Thompson

Consultant
Rokaboat

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Jens Hedegaard Nielsen

Program Leader
Maersk Line

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Muhammad Ali Baig

CFO
SHUROOQ

10:30 am - 10:50 am DIGITAL CFO IN BUSINESS TRANSFORMATION

Gary Brocklehurst - ERPM Strategy leader – Gulf region, Oracle
The augmented digital CFO : How a CFO can stay one step ahead in a fast changing world.
·Tomorrow’s CFO. Today.
·The 4 steps to become an augmented digital CFO – Automate, Visualise, Impact and Shape
·Why modern cloud applications are the only way to keep up with the ever increasing pace of change



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Gary Brocklehurst

ERPM Strategy leader – Gulf region
Oracle

10:50 am - 11:15 am Future CFO Key Missions and the Pioneers

Antonio Chedrawy - CFO MENA, OMD
Learning and being inspired by CFOs who transformed their companies and contributed directly and undoubtedly to their success and growth, this session will highlight 3-4 cases that will determine the pivotal remit of CFO in the future.
Key question: What are the challenges of a CFO in an ever changing environment considering the 4T (tech, tax, transparency, trade)?
• What are the priorities of future CFO (the 4R)?
• What are the learnings from how a CFO is perceived and how a CFO chooses to influence (internally and externally)?
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Antonio Chedrawy

CFO MENA
OMD

11:15 am - 11:50 am Networking break

STAYING AHEAD IN THE COMPLAINCE AND ETHICS RACE

11:50 am - 12:10 pm Using accounts payable to enable an adaptive digital enterprise

Dan Quinn - General Manager Middle East & Africa, Tradeshift
Discover why accounts payable should be at the very heart of your digital transformation strategy, and how you can leverage disruptive platform technology to turn your supply chain into a profit generating asset.


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Dan Quinn

General Manager Middle East & Africa
Tradeshift

12:10 pm - 12:40 pm KEY ENABLER: GOVERNANCE MATURITY

Muhammad Ali Baig - CFO, SHUROOQ
How does the CFO achieve business strategies and objectives while staying compliant?
As the CFO of SHUROOQ, Muhammad Ali Baig highlights the importance of having a mature governance strategy in place to ensure credibility and integrity to the management function of the organization.
Key question: What is the role of the CFO in governance maturity?

  • How does your governance maturity affect your IPO?
  • To raise or not to raise capital; debt vs IPO equity
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Muhammad Ali Baig

CFO
SHUROOQ

Ethics and Compliance: contributors to organisational productivity or the latest market fad? Key question: How can an ethical and compliant culture in the organisation help implement regulatory frameworks in an easier and faster manner?
  • What qualifies as a world class compliance program? Has your business achieved it?
  • Is it time to modify the classic CFO role to match the ever changing business climate?
  • Why must a new age CFO focus on communication skills as much as analytical skills?
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Tanu Goel

CIA
Emirates Development Bank

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Vicky Bhatia

CFO
Noor Bank

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Nauman Mian

CFO
Bayt

1:10 pm - 1:30 pm KEY ENABLER: RISK MANAGEMENT

Yasmine Mokhtar - Group CFO, HSA Group
What does it take to effectively manage risk?
Risk management may exist as a formal function, but it is not really embedded in the “mindset” of the organization thus not impacting behavior and informing decision making.
Key question: Is risk management all about culture?
- Building risk management within operations rather than isolation
- Focus on facilitating the engagement of the organization with key risks through simple and accessible analyses
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Yasmine Mokhtar

Group CFO
HSA Group

1:30 pm - 2:30 pm Networking Lunch


There’s a skills crisis in many established economies and 40% of business leaders globally say a lack of skilled workers is a growth constraint. How does a CFO maintain and enhance its employees skillset and successfully manage to retain talent? *( Grant Thornton International Ltd’19)

MASTERING YOUR COMPANIES TALENT AND CULTURE

2:30 pm - 3:00 pm KEY TREND: COST CONTROL

Anand Soni - Group CFO, AAB Tools Group
Strategic cost control without killing business initiatives
This session includes case study which highlights the plan of actions taken by Anand and his team to work on cost control measures after the business plan was not accepted by the Board. Cost control is generally considered a tough and unpleasant exercise and has many myths around it. Is it indeed so tough?
Key question: When and why cost control can fail in businesses?
- Understanding cost control vs. austerity and cost control vs. cost reduction
- The key ingredients in cost control processes
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Anand Soni

Group CFO
AAB Tools Group

3:00 pm - 3:30 pm KEY TREND: EMPLOYEE TRAININGS

Tariq Sanad - CFO, Fetchr
Advancing skill sets: Stay ahead on the learning curve - How a successful change management has improved the company culture and performance?
The CFO role has gone from transactional to analytical and a lot of the office environment now depends on the actions taken by them. This Fetchr case study highlights the achievements and successful change management strategies that brought the company’s performance to a high.
  • How training and advancement of skill-set is a requirement more than a need
  • Why people management skills are a bonus skill of the CFO 
  • What it takes for the Finance and HR to come together and create the “happy office space”
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Tariq Sanad

CFO
Fetchr

3:30 pm - 3:30 pm Conference wrap up!