16 - 18 June, 2019
The Address Hotel - Dubai Mall, Dubai, United Arab Emirates

Conference Day Two Tuesday, 18 June 2019

9:05 am - 9:15 am Chairperson’s Opening Remarks

9:15 am - 9:35 am KEY ENABLER: BUSINESS EXPANSION FRAMEWORK

Ankur Shah - CFO, Careem
Going beyond the CFO role: Establishing a strong framework and company presence regionally and globally.

The $1.2 billion transport company of Dubai was founded in 2012 and in a span of 5 years expanded to 100 cities in 14 countries in the Middle East, Africa, and South Asia. The CFO had a major role in establishing the expansion framework for the company with plans to expand to at least 250 cities in the MENA region alone.

Key question: How did the CFO lead the momentum of change?
What were the challenges faced in funding and international market research?
How did the use of technology enhance the strategic planning and analytics of the organisation?
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Ankur Shah

CFO
Careem

What does the finance automation drive mean to the traditional CFO? – Fear factor or assurance? Key question: Is the future of finance more dependent on technology or its people?
  • How does the finance function own up to machine learning and deep analytics?
  • What are the opportunities and challenges that a finance unit goes through with automation; the hiring process, driving robotics, and tackling the change?
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Sudip Ghosh

Group CFO
Al Khayyat Investments (AKI Group)

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Joachim Muller

CFO
Abu Dhabi Financial Group

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Ali Afridi

VP Finance
Saudi Telecom Company

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Renyl Rauf

SVP Finance
Jet Airways

STAYING AHEAD IN THE COMPLAINCE AND ETHICS RACE

10:05 am - 10:30 am KEY FOCUS: GDPR COMPLIANCE

Staying compliant: How has GDPR affected a multi-billion dollar multi national company?

This session will discus the compliance and challenge associated with working with GDPR.
Key question: What are the changes the departments had to undertake to adapt to GDPR?
How was GDPR implemented from an IT standpoint?
What does non compliance to GDPR look like for the business?

10:30 am - 11:00 am KEY ENABLER: GOVERNANCE MATURITY

How does the CFO achieve business strategies and objectives while staying compliant?
As the CFO of SHUROOQ, Muhammad Ali Baig highlights the importance of having a mature governance strategy in place to ensure credibility and integrity to the management function of the organization.
Key question: What is the role of the CFO in governance maturity?

  • How does your governance maturity affect your IPO?
  • To raise or not to raise capital; debt vs IPO equity

11:00 am - 11:30 am Networking break

Muhammad Ali Baig - CFO, SHUROOQ
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Muhammad Ali Baig

CFO
SHUROOQ

FIRE SIDE CHAT

11:30 am - 11:50 am KEY ENABLER: DATA PROTECTION AND PRIVACY

Tanu Goel - CIA, Emirates Development Bank
Vicky Bhatia - CFO, Noor Bank
Ethics and Compliance: contributors to organisational productivity or the latest market fad? Key question: How can an ethical and compliant culture in the organisation help implement regulatory frameworks in an easier and faster manner?
  • What qualifies as a world class compliance program? Has your business achieved it?
  • Is it time to modify the classic CFO role to match the ever changing business climate?
  • Why must a new age CFO focus on communication skills as much as analytical skills?
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Tanu Goel

CIA
Emirates Development Bank

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Vicky Bhatia

CFO
Noor Bank

11:50 am - 12:10 pm KEY ENABLER: DATA BREACHES

Yasmine Mokhtar - Group CFO, HSA Group
Defamation and non-compliance: Ensure a data breach does not cost you

Costs of data protection failure skyrocketed in 2018 with penalties worth approximately USD 275 million issued to less than 10 non-compliant companies. Hear experts pave the way for a 100% compliant goal.
Key question: Are your systems integrated well enough to curb cyber crime?

  • What internal controls are to be placed to ensure private and confidential data is not leaked?
  • How to ensure complete and secure data storage. How to hedge yourself against illegitimate defamation.
  • Cases of defamation and loss of vital data can cause a firm to join the blacklist: have you mitigated this risk?
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Yasmine Mokhtar

Group CFO
HSA Group


GIVING THE DATA A VISUAL FEEL; UNDERSTANDING ERP AND HOW TO MAXIMISE REAL TIME INSIGHTS As the CFO role has developed into becoming an eagle eye of the entire company, the need to have the right ERP in place is of utmost importance now. With access to real-time insights, enhanced control over the

12:10 pm - 12:30 pm KEY TECH ENABLER – AI IN ERP

How can AI powered ERP facilitate enhanced data interpretation and customer satisfaction?
The insights gained from ERP collected data can be the unique selling point your business needs. In addition to the standard ERP systems, the inclusion of AI sharpens the system, making it more independent to function. This session will highlight ;

  • Why are chatbots important to the finance function for customer experience?
  • How is the combination of AI and ERP increasing company efficiency?
  • Why is it imperative that businesses update their system architecture?
Building value beyond known: Using big data to create and monetise predictive analysis
With CDOs in charge of the data mostly, does this mean that the CFO is now also becoming the new CDO? How does it help drive the finance function of the company? In this panel, the data and finance officers foresee what the future of data could mean for their companies
  • Is there a real advantage to adding this function under a CFO’s profile?
  • Can a CDO’s skillset handle data more efficiently?
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Donal Breen

CFO
OSN

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Lars Giesenkirchen

CFO – Consumer Beauty
Coty

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Yasmine Mokhtar

Group CFO
HSA Group

1:00 pm - 2:00 pm Networking Lunch

INTERACTIVE DISCUSSION GROUPS
Interactive Group Discussions (IDGs) are the perfect setting for audiences to come together and discuss their ideas, insights and opinions on specific topics. Each IDG has a leader who will lead the discussion and mention key points that the audience seated can engage in, creating a platform for interactive conversations and learning’s from like minded individuals, from similar work backgrounds of industries, hence leading into a thought provoking discussion. Every participant will have the exciting chance of discussing and sharing their views over two topics for 30mins each within the respective group. 

IDG 1:

2:00 pm - 3:00 pm How is a company mitigating risks associated with economic crashes?


IDG 2:

2:00 pm - 3:00 pm How do you keep up with time value of money against technology?


IDG 3:

2:00 pm - 3:00 pm What can be the impacts of financial transactions on blockchain?


IDG 4:

2:00 pm - 3:00 pm Do SSC’s generally contribute to good experiences?

There’s a skills crisis in many established economies and 40% of business leaders globally say a lack of skilled workers is a growth constraint. How does a CFO maintain and enhance its employees skillset and successfully manage to retain talent? *( Grant Thornton International Ltd’19)

MASTERING YOUR COMPANIES TALENT AND CULTURE

3:00 pm - 3:20 pm KEY TREND: TALENT RETENTION

Donal Breen - CFO, OSN
Acknowledging and managing talent: Going beyond HR
A CFO’s role in an established organisation has involved over the past decade to a great extent. It no longer covers just the financial decisions but also the responsibility to synchronise the workforce of the organisation.
Key Question: How does the CFO impact the HR activities?
  • Is talent retention more important than talent acquisition?
  • What can you do to maintain a content and motivated workforce?
  • Have you equipped your staff with the appropriate tools and skills?
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Donal Breen

CFO
OSN

3:20 pm - 3:45 pm KEY TREND: EMPLOYEE TRAININGS

Tariq Sanad - CFO, Fetchr
Advancing skill sets: Stay ahead on the learning curve - How a successful change management has improved the company culture and performance?
The CFO role has gone from transactional to analytical and a lot of the office environment now depends on the actions taken by them. This Fetchr case study highlights the achievements and successful change management strategies that brought the company’s performance to a high.
  • How training and advancement of skill-set is a requirement more than a need
  • Why people management skills are a bonus skill of the CFO 
  • What it takes for the Finance and HR to come together and create the “happy office space”
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Tariq Sanad

CFO
Fetchr

3:45 pm - 3:45 pm Conference wrap up!