Going beyond the CFO role: Establishing a strong framework and company presence regionally and globally.
The $1.2 billion transport company of Dubai was founded in 2012 and in a span of 5 years expanded to 100 cities in 14 countries in the Middle East, Africa, and South Asia. The CFO had a major role in establishing the expansion framework for the company with plans to expand to at least 250 cities in the MENA region alone.
Key question: How did the CFO lead the momentum of change?
What were the challenges faced in funding and international market research?
How did the use of technology enhance the strategic planning and analytics of the organisation?