Presentation by:

• Max Cheprasov, Chief Automation Officer, Dentsu Aegis Network, USA
• Ted Shelton, Chief Customer Officer, Catalytic, Inc.

The easy case for automation is when your process is highly standardized and has a high volume of transactions (and people) involved. But what do you do when a process has not been standardized, is lower volume, or both? Some might argue for standardizing first and automating later. Others might suggest that these are just bad candidates for automation. But actually MOST work done across the enterprise is non-standard and low volume so to get the greatest benefit from automation, companies will have to learn how to automate beyond the highly standard and high volume processes. This session will provide practical advice including a customer case study on how to be successful using automation even in ad-hoc and adaptive process areas within your business.