Millennials already form over 50% of the workforce, but at Bacardi SSC its 90% which incidentally is exactly the target population for their products. To harness the skills of this demographic they have created a series of very successful initiatives including mentoring programs, branding, rising stars and an aggressive work-life balance agenda. On top of this their social media policy includes internal Facebook pages and Instagram, which is being harnessed to drive engagement and retention. Download this presentation by Christian Rodriguez, Senior Director, Global Shared Services, Bacardi, to learn more.
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