all examples of how SSOs are reaching their stakeholders in new and innovative
ways. The goal typically is based in a desire to personalize the experience so that a
customer can access the information they need quickly and effectively.
In this session, participants will:
• Examine challenges to implement a more personalized customer journey
• Evaluate the opportunities that technology is creating to make the journey more personalized
• Identify functional specific opportunities to create a customer-centric experience