Matthew Syed

Best Selling Author, Thought Leader

Matthew Syed is an author and highly acclaimed speaker in the field of high performance. He has written five bestselling books on the subject of mindset and high performance – Bounce, Black Box Thinking, The Greatest, and his celebrated children’s books, You Are Awesome and The You Are Awesome Journal – and has worked with many leading organisations to build a mindset of continuous improvement. He is also a multi-award-winning journalist for The Times and a regular contributor to television and radio. In his previous career, Matthew was the England table tennis number one for almost a decade.

In his bold and inspiring new book (September 2019) – Rebel Ideas: The Power of Diverse Thinking - Matthew argues that individual intelligence is no longer enough to solve today’s complex problems; to truly succeed we must harness the power of 'cognitive diversity'. Rebel Ideas uncovers the best-kept secrets of the world's most successful teams, bringing insights from psychology, anthropology and data science, whilst drawing on a dazzling range of intriguing case-studies.

Matthew’s work explores a thought-provoking approach to high performance in the context of a complex and fast-changing world. By understanding the intimate connection between mindset and high performance, organisations can unlock untapped potential in individuals and teams, driving innovation and agility to secure a future-proofed environment. A TEDx video of Matthew speaking about growth mindset can be viewed on YouTube, 

Matthew Syed’s Black Box Thinking

“It highlights the need for a growth mindset in life…It advocates for changing attitudes towards failure, and

 understanding that the only way we learn is by trying things and altering our behaviour based on the results.”

Richard Branson, Virgin Group

Conference Day 1 - Tuesday 8th September

Sunday, August 9th, 2020

10:00 AM The world has changed, And so should you! Explore the best-kept secrets of the world's most successful teams to implement a growth mindset

Growth mindset is the psychological ingredient that underpins great organisations. People in this mindset see success as dynamic in nature. They are less worried about what they know now than about how quickly they can learn. Precisely because of this perspective, they look for new information, update their assumptions, and are not afraid of their mistakes.


This rings particularly true for all businesses and GBS leaders as we are emerging into a new world that has just suffered a devastating global pandemic crisis. As we focus on rebuilding our businesses and operating models, the right psychology is the starting point for all the other things – agility, adaptability, innovation, continuous improvement – that are so important to our future post COVID-19. We need to get away from self-justification and status quo bias - and change the world.


In his keynote Matthew will explore some of the best-kept secrets of the world's most successful teams, as well as bring insights from psychology, anthropology and data science. He will highlight how to implement a growth culture and the difference that that can have on performance – both at an individual level and at an organisational level.

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda