11 - 14 May, 2020 | Estoril Congress Center, Estoril, Portugal
Dave Marton, Vice President, Global Shared Services at Carlsberg Group
Carlsberg Group Logo

Dave Marton


Vice President, Global Shared Services
Carlsberg Group

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Agenda Day 1

Monday, May 13th, 2019


4:30 PM Lessons Learnt Panel: Gaining a Seat at the Strategy Table

Everyone knows that SSOs are no longer the places for solely transactional work, but for many, the term “shared service” still holds negative connotations. Hear from SSO leaders who are successfully challenging the established perception of business services and have become truly valued business partners. 

Points covered will enable you to:
• Prove the value of your service
• Raise the profile of Business Services within your organisation
• Uncover the emerging role of social media in employee engagement and BSO business development
• Should you be customer-centric or business partner focussed?

Agenda Day 2

Tuesday, May 14th, 2019


1:55 PM Making Data Analytics Accessible at Carlsberg

Carlsberg is undergoing a change to become a Datapowered company. This is being fueled by Data, Analytics, Insight Creation and Action with Data being at the heart of this change. Data strategy in Carlsberg is built around the ambition of connecting key data sets across the entire organisation and building data driven programs with actionable insights and reporting that drives value across Carlsberg Group. Making data accessible helps salespeople, marketers and executives to understand what is going on with the business and, more importantly, to know what to do next.

All this is being supported by cutting edge technology and the multidisciplinary team. A connected organisation manages all stages of the big data journey, from data acquisition all the way up to product development, deployment and expansion with a user-friendly release management and
communication strategy.

First results are already visible with a number of exciting firstgeneration data products being launched. Predictive churn tool is one of the recent use cases where Data Science team has looked at every possible piece of data to predict if a customer is at risk to stop trading with
Carlsberg. With that, an early warning system has been designed that will help country directors, regional managers and sales representatives to identify accounts which are at risk. The early warning system will help keep customers trading with Carlsberg instead of going elsewhere.

Join this session to hear from Carlsberg VP Dave Marton, an Executive Sponsor of the Data program, about how Data is at the core of Carlsberg’s next generation operating model.