APAC WEBINAR: Process Excellence for Today – a Catalyst for Shared Services

We challenge the ‘norm’ based on user experience and offer a new approach to measuring the success of the AR process. Discover how we transform the process with first-hand experience and use cases with supporting evidence.

This webinar will take place on:
21 April, 2021
11:00 AM - 12:00 PM SGT

Cash is king. Debtors are one of the largest assets on the balance sheet for most organisations. Right now, managing costs, collecting cash and minimising risk of non-payment have never been more critical. This process is often overlooked; however, we will demonstrate how Intelligently Automated Accounts Receivable can be a catalyst for the AR and Credit teams.

In this exciting session, you can learn from a Credit Professional why improving the Cash Application process transformed the Accounts Receivable and Credit Department. You'll also hear how doing so can results in the team delivering a significant improvement in cash and working capital, improved customer and stakeholder experience, reduction in costs and improved user experience.

Join us for this webinar and learn:

  • How to review the success of a process
  • How AR automation in Cash Application is an enabler and catalyst for debtor performance improvements
  • How to become a business partner rather than a service provider in finance, and specifically AR


Brian Morgan
Director – Product Marketing

Brian Morgan combines a wealth of knowledge and expertise in Shared Services, Accounts Receivable and Credit Management.

Brian has over 25 years’ experience across multiple sectors for National and Global organisations. Throughout his career he has achieved outstanding results and received many Industry Awards, most notably when under Brian’s leadership, Veolia UK were recognised as a Centre of Excellence by the Chartered Institute of Credit Management. In Brian’s role at BlackLine he is sharing his knowledge with Customers and supporting the development of an exciting Roadmap of AR solutions.

Brian’s success is based on his understanding of the Strategic role Credit plays in almost every business, debtors are one of the largest assets on the balance sheet of a company. From understanding the risk in granting credit to customers, achieving revenue growth and the importance of collecting cash promptly and effectively ultimately ensures working capital and cash flow targets are met. Combined with the reduction of Bad Debt provision are vital key performance indictors to the financial health of a business.

Brian is a Fellow of the Chartered Institute of Credit Management (CICM) and formerly a Fellow of the Chartered Management Institute (CMI) and Chartered Manager.

Brian served on the Education Committee and Advisory Board of the UK Chartered Institute of Credit Management for a number of years.