SSON Sourcing

BPO Trend: Standardization at the Back End, Differentiation at the Front

Barbara Hodge
Contributor: Barbara Hodge
Posted: 02/18/2013

BPO Giant Wipro's head of outsourcing on what's driving his growth strategy Wipro BPO, one of the leading global BPO providers, has a new man at the helm of its operations: Manoj Punja. Six months into his new role, Manoj believes that what the market wants today is standardization at the back end and differentiation at the front end. He is

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Barbara Hodge
Contributor: Barbara Hodge
Posted: 02/18/2013


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