D6 2011 Dieter Berz - Cognizant

Posted: 04/17/2012

As shared services expand in the German market, expect a shift in expectations from B2B (business to business) towards including more of the components traditionally found in the B2C (business to consumer) market, warns Dieter Berz. It’s what he explains as the "Sunday evening" experience versus the "Monday morning" experience. The differentiator lies in combining business processes with the underlying technological capability. Clients are increasingly expecting innovative, app-like tools, which allow them to try and buy.?

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