brand
WATCH NOW: How To Target A Positive Change Experience
June 29 by SSON EditorDuring SSOW Europe Digital, Bert van den Berg, Global Director of HR Shared Services for DSM shared the following insights into hybrid work and the most important factors for creating trust and team c...
Greenwashing: The Negative Consequence of Poor ESG Management
June 23 by Evan BeebeThis article aims to explain what greenwashing is and how it is detrimental to those organizations that do it.
Manage Your GBS as a Brand – And Watch it Succeed
February 17 by Barbara HodgeIf you don’t leverage brand management you will become a commodity
Crafting a Consistent Global Business Services Social Media Strategy
October 27 by Aniisu K. VergheseEmployees' social media reach is about 8X that of corporate accounts putting greater influence in the hands of the organizaton’s biggest advocates
Six P's that Differentiate your Global Center
July 02 by Aniisu K. VergheseIt can be touch to attract talent and promote your brand in an offshore location where you are not known.
The One Thing You Should Invest in to Win Hard-To-Find Talent in Asia
March 12 by Darwin Jayson Mariano – Contributing Editor / AsiaThere is no question: an organisation’s ability to attract the right talent is the single most important factor in achieving business growth in Asia and across the world. In a recent survey co...
How to Make "Service" Your Brand Signature
November 11 by Ron KaufmanGlobal Service Guru Ron Kaufman explains why traditional definitions of "customer service" are holding companies back. Organizations with a powerful service reputation and a superior service cu...
Is "Straight Through Processing" the Ultimate Goal?
June 24 by Lee CoulterThis week, we (led by Tom Deuschle and the CRM team) debuted the new Client Status Dashboard. This is a completely different kind of dashboard to almost everything else that we do or use. As I empha...
Using a Strong Shared Services Brand to Attract and Motivate the Best Talent
November 03 by John K GraceOne of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a...
How to create the right perception: re-branding Shared Services
August 26 by John K GraceShared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less? Since the 1980’s, when...
Shared Service brands can help "users" tap into greater value
August 01 by John K GraceShared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be...
Using the Shared Services brand to overcome negative perceptions
July 22 by John K GraceShared Services often miss the opportunity to communicate the value they provide, and consequently live under a pervasive and somewhat negative perception. This doesn’t have to be the c...