What the CFO Needs

The Business Case for Digitalisation

Jens Madrian
Contributor: Dr. Jens Madrian
Posted: 08/01/2017

Several years ago when I was CFO at a large corporate, we found ourselves in a boardroom reviewing the business case for implementing digitalisation into our retail business. The argument presented appeared convincing – very positive IRR, quick breakeven point, and overall compelling analytics. The discussions around the boardroom, however, made me reflect on the scope for the role of digitalisation within businesses and made me question whether its only benefit is as a cost saving mechanism.

Jens Madrian
Contributor: Dr. Jens Madrian
Posted: 08/01/2017