John Grace
Why Brand Architecture is a Critical Strategic Imperative
May 31 by John K GraceEditor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where busi...
Using a Strong Shared Services Brand to Attract and Motivate the Best Talent
November 03 by John K GraceOne of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a...
How to create the right perception: re-branding Shared Services
August 26 by John K GraceShared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less? Since the 1980’s, when...
Shared Service brands can help "users" tap into greater value
August 01 by John K GraceShared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be...
Using the Shared Services brand to overcome negative perceptions
July 22 by John K GraceShared Services often miss the opportunity to communicate the value they provide, and consequently live under a pervasive and somewhat negative perception. This doesn’t have to be the c...