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Why Brand Architecture is a Critical Strategic Imperative
May 31 by John K GraceEditor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where busi...
What Does Your Branding Say About Your Service?
March 25 by SSONAs Shared Services move away from "process centers" and towards "valued business partner" status, there’s a parallel shift in how the SSO presents itself inhouse. At SSON’s conference in...
Branding - Who Leads and Why Should You Care?
May 31 by SSONOne of the things that stuck most in my mind, from the many presentations at our mega European shared services conference last week, is how important the naming and branding of shared services organ...