Branding for Shared Services and BPO

How to create the right perception: re-branding Shared Services

John K Grace
Contributor: John K Grace
Posted: 08/26/2013

Shared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less? Since the 1980’s, when the concept of shared services started to take hold, there have been debates about its value. By now, shared services has generally proven itself as

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John K Grace
Contributor: John K Grace
Posted: 08/26/2013

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