Imran Gohar

Imran Gohar

Product Marketing Director AppZen
Imran Gohar

As a Director of Product Marketing, Imran specializes in bridging cutting-edge AI solutions with enterprise adoption, helping organizations unlock automation, risk mitigation, and operational efficiency. With over a decade of experience in advisory, pre-sales, and product marketing, he works with executives and technology stakeholders across diverse industries, particularly financial services. His expertise spans go-to-market strategy, sales enablement, competitive positioning, and thought leadership in AI-powered enterprise solutions. Imran is passionate about demystifying AI for enterprises, translating complex capabilities into measurable business value that drives innovation and sustainable growth.

Tuesday 27 January 2026

9:45 AM The 90% Productivity Play: Where Agentic AI Delivers Fastest ROI in Finance

According to SSON Research & Analytics, early adopters of Agentic AI are targeting up to 90% productivity gains in processes like expense and spend auditing, complex policy enforcement, and multi-step AP processing. These high-volume, rules-driven workflows suffer when handled manually or with fragmented automation. This session will spotlight where Agentic AI is already delivering measurable returns, and how to replicate these quick wins in your own GBS.