Farley Fernandes

Senior Manager, Customer Experience - Global Business Services adidas

Agenda

11:15 AM Panel Discussion: The Quick Guide To CX in GBS: What Does Best-In-Class Look Like?

At a time when cost-cutting is what most CFOs are pushing for, it can be easy to relegate CX initiatives to the bench, but ignore them at your peril! A Good customer experience can have a dramatic impact on your bottom line as well as numerous other benefits including greater revenue, increased loyalty and improved employee retention. In this session we take a look at how to get started with your CX program. 


  • The metrics used to analyze and track customer satisfaction 
  • Getting leadership buy-in for your CX project 
  • Prioritzing and working with key customers around the world 
  • How to build trust in your customer relationships