Service management is at the core of service delivery. This session will emphasize the fundamentals of effective service management, drawing on global best practices from P&G and several Fortune 20 companies. Attendees will gain insights into the five critical and foundational aspects of service management, including: 

• Cost versus value creation as a deliverable
• Brand building as a value framework
• Distinguishing between users and customers 
• Defining value delivered 
• Adopting the right strategy for success