Michele Carlson

Director of Product Marketing & Head of Content Strategy NiCE

Michele partners with organizations to unlock the potential of AI technology in creating authentic, personalized customer connections. Her deep understanding of transformative AI solutions helps businesses scale meaningful experiences across every touchpoint. As Director of Product Marketing at NiCE, she helps business leaders harness the power of CXone Mpower's AI-driven platform to turn every interaction into an opportunity for deeper customer connection and business growth. Michele brings nearly two decades of experience in advanced analytics and AI technologies, spanning product development, change management consulting, and agent coaching. Her hands-on experience in contact centers has shown her how AI-enhanced conversations can simultaneously elevate customer satisfaction, agent engagement, and operational efficiency.

9th September 2025

9:00 AM Activate AI’s Limitless Potential with Real-World Applications and Practical Methods of Execution

AI's potential is limitless, but the real question for organizations is how to truly capitalize on the opportunity. In this session, discover how AI and agentic technologies are being deployed across business functions to create a measurable impact and reduce the burden of repetitive tasks for workers. We’ll also explore what sets apart organizations that scale automation with success from those that remain stuck in the pilot phase. 


Key Topics Include: 


  • How AI is enabling smarter and agile decision-making  
  • How to overcome challenges and successfully transition from pilot to production 
  • The critical role of human-AI collaboration in successful technology implementation 
  • Practical Use-cases of AI implementation