Pierre Arman is the Market Development Lead for Tax & Accounting division at Thomson Reuters for Asia & Emerging Markets region where he interprets key market trends to identify the next areas of growth for the region. He defines the strategy & objectives to respond to market demands, provides execution leadership and innovation drive. He has spent his career in the tax technology field, focusing recently on the introduction of VAT in the Middle East since 2016, based in Dubai. Pierre is also responsible for regional product management strategy and provides thought leadership in Tax & Accounting technology topics through regular keynotes and publications such as the Harvard Business Review (HBR). In 2018, he created, as an intrapreneur, a brand-new VAT software platform for SMEs in the Middle East (ONESOURCE Fast VAT), leveraging Artificial Intelligence and looking at potential blockchain real-life tax applications for the platform.