Barbara Hodge is Principal Analyst and Global Digital Content Editor at the Shared Services & Outsourcing Network (SSON), the largest and most respected forum for executives responsible for delivering optimized business services. Barbara is responsible for SSON's global digital content – including specialist reports – which cements SSON's position as the most trusted resource for practitioners from around the world. As the voice of SSON, she ensures the content reflects current trends and opportunities to help SSO leaders continuously drive performance.