Brookes Broughton

Brookes Broughton

Senior Manager, Workplace Experience The Walt Disney Company

Agenda Day 1 - 28 April

9:00 AM Panel discussion: From Cost Center to Strategic Value: The New Role of Workplace and CRE

Workplaces are no longer simply places where work happens. They now influence talent attraction, retention, culture strength, and overall business performance. This session reframes workplace and corporate real estate as strategic levers that shape how organizations operate and grow. Leaders will explore how to build the case for workplace investment during a time of rapid change.

Key takeaways

  • How CRE and workplace functions can create measurable business value
  • How workplace strategy strengthens employee engagement and company culture
  • How leaders can shift executive perception of the workplace from cost to strategic asset