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People Who Shape Transformation

Edesio Santana | 09/07/2026

Early lessons in curiosity and initiative

The story of careers inside global business services, consulting, technology, or operations begins and ends with people. Systems can shift, markets expand and contract, strategies are rewritten every day, and technologies evolve at a mind-blowing pace, but one thing remains: the human capacity to adapt is still the most consistent force of transformation. Looking back across the "floors" that shaped my own journey, I began to understand that the most defining moments were not the roles or the companies, but the clever minds who influenced how I learned, reacted, and grew. Every transition, whether voluntary or set by circumstances, revealed another dimension of human resilience and the importance of staying grounded in curiosity. 
 
Working across different industries and cultural contexts made this lesson clearer each time I stepped into a new environment. In my hometown, at the small newspaper where everything started, I was surrounded by people who valued sheer initiative. There were no elaborate structures, no formal training programs, just instincts, deadlines, and the trust that young people could stretch into responsibilities they had not yet mastered. That early exposure to autonomy planted the first seeds of adaptability, the realization that potential grows where there is space to contribute, even before you fully understand the rules. Years later, when I saw Paul Driessen's short animation The Boy Who Saw the Iceberg in France, I realized the metaphor was a good fit for someone whose imagination lets him see possibilities others overlook.

Creativity, culture, and the influence of environment

My hometown was a metropolitan area with three million people, but it felt small and cozy compared to São Paulo, the largest city in South America with an estimated seventeen million residents. That was more than the entire population of the Netherlands, and at MTV the city's velocity matched the organization's pace. There, creativity was currency, and people were measured not only by their skills but by how much energy they brought into a room. My team was young, diverse, and unafraid to challenge conventions and the status quo. I learned early on Peter Drucker's quote, "Culture eats strategy for breakfast," that people shape culture, and culture determines whether transformation succeeds. Innovation thrived because we felt safe to experiment, even if that sometimes meant breaking a few norms. These human dynamics stayed with me far beyond media and entertainment. Years later, while facilitating design thinking sessions at IBM or Coventry University Wrocław, I could trace a direct line back to those early MTV days, where divergent thinking and alternative perspectives were celebrated rather than treated as radioactive.

Careers shaped by movement and perspective

Moving to England and later Poland, my learning curve became laser-focused on customer experience. Hewlett-Packard, Credit Suisse, and IBM each had their own ways of interpreting leadership, collaboration, and performance, which in turn influenced how relationships with stakeholders developed. In shared services ecosystems, people often enter at one level and then grow through exposure to different teams, functions, and processes. I saw how some colleagues built their identity around a single path: finance professionals climbing predictable hierarchies, software developers refining expertise in a single technology stack, banking specialists navigating titles from analyst to director. Their sense of stability promised a better future, but it also created a narrow perimeter around what growth could mean. I admired their consistency even as I recognized that my own trajectory would unfold differently. 
 
This contrast sharpened over time. While others deepened expertise vertically, I moved horizontally through industries, roles, and systems. On some quiet evenings, I wondered if moving so often meant giving up the comfort of staying somewhere long enough to call it stable. That would have been the simplest path, following the familiar rhythm of annual cycles, internal projects, and predictable relationships. But every instinct told me that the value I could generate would multiply if I kept moving across environments, refusing to take things for granted within a single place. Each transition became a way to adjust direction, redirect energy, and step outside my comfort zone. The only way to grow. 
 
That perspective was shared by other experienced professionals during conferences and summits. Whether in Lisbon at SSON, London for the Hackett AI Breakthrough, or Wrocław during ABSL events, I often met former colleagues whose careers had unfolded entirely inside a single organization. Their stories were grounded in depth: one colleague who started in accounts payable now managed a regional finance tower. Someone I knew from an entry role in banking had evolved from AVP to director. Another became a senior service delivery manager without having to switch industries. Their accumulating expertise was impressive, but many of their insights remained within the parameters of one company or one sector. In contrast, risk-takers who had moved across industries such as operations, media, consulting, and technology often brought richer perspectives and a healthy tendency to connect ideas across contexts that single-track careers sometimes missed. 
 
People with diverse experiences became the anchors of the most fruitful discussions, capable of describing how a governance model could work in finance and comparing it with an operational workflow in manufacturing, or how cloud adoption challenges mirrored behavioral gaps seen in process redesign. Their insight positioned them as experienced consultants, able to connect technological and human dimensions. They understood how people reacted to uncertainty, change, incentives, and culture because they had seen those reactions unfold in multiple organizational ecosystems. I could learn from them that breadth of experience does not dilute competence. It strengthens insight. 
 
Transitions are not solely about acquiring perspective. They demand emotional elasticity. For anyone leaving one corporate environment for another, there is usually a quiet period of reassessment, a mixture of doubt, relief, curiosity, nostalgia, and anticipation. These emotions mirror what organizations experience during situations such as a spin-off or structural change. First comes resistance, then acknowledgment of reality, followed by a gradual shift in mindset and eventually the acceptance that a new chapter is unfolding. This emotional cycle shows that resilience is not simply the ability to stand still while the walls are trembling. Every departure, no matter how difficult, becomes an invitation to redefine priorities, understand strengths more honestly, and abandon habits that no longer serve a purpose. 
 
The most profound lesson I've had emerged not from success, but from being forced to adapt. After years of continuous activity, learning, and performance, I found myself navigating a job market reshaped by layoffs, automation, and shifting corporate strategies. Sending out applications became part of my daily routine, and no matter how structured and disciplined I tried to be, it was emotionally draining. This period of friction seemed endless, but it ultimately offered a refined perspective. It showed me how organizations evaluate talent, how recruitment processes mirror business processes, and how managing my own mindset and purpose became an individual imperative. 
 
And through all of this, one truth persisted: the people around me, mentors, colleagues, partners, and friends, shaping not only opportunities but also an inner architecture. The tower to climb is not outside, feedback sharpens self-awareness and helps us reach new heights. Other lessons followed: trust strengthens courage, doubt builds humility, achievements expand aspirations. Climbing across floors, companies, and continents is never a destination, and it is never done alone. It is a collective ascent guided by every interaction people carry forward. 
 
In that sense, every colleague, mentor, and teammate contributes a piece of perspective that shapes others along the way. They do more than influence a trajectory, they expand the capacity to see possibility. That is a reminder that careers are not linear paths but mosaics of relationships, choices, experiments, and reinventions. In times when organizations search for adaptive, empathetic, and insightful leaders, the richest advantage anyone can bring is understanding people not just as roles or functions, but as dynamic forces of transformation. 

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