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Shared Services vs Outsourcing: Asia

Up for debate to start were the drivers for your decisions – you need to understand your core business and the business goals you want to achieve first. Then, consider all options: look at sourcing through the lens of your alternatives – including reengineering and optimization. And finally understand the benefits you are after and what you can actually deliver on. Too often, there are mismatches between the complexity of offers and the capabilities to manage the associated governance.

The panel, moderated by shared services and outsourcing thought leader Deborah Kops, Managing Principal, sourcingchange.com, features live, uncut viewpoints of several of the industry¹s top provider-side and advisor authorities, including:

Asheesh Mehra, Head - Asia Pacific, Japan and Middle East, Infosys BPO

Here’s the challenge to captives, according to Asheesh Mehra: "Stay honest!" Too many of them are basing their operations on legacies inherited from 10 years ago, and not enough of them have any reasonable benchmark stats to know whether they’re operating as best in class, he says. Captives need to push the envelope and look ahead, as some of the more mature ones are already doing, by bringing in external advisors to help them clean up and add technology to eliminate work. Because that is the core of your challenge: eliminate work.

Asheesh also champions a focus on business metrics as opposed to operational metrics. After all: what really matters about shaving time off invoice processing? The fact that the number is lower? – or its impact on the business? Bingo.

He’s absolutely not a fan of Hybrids, though. And it’s not why you think. But you’ll have to hear that for yourself. More

Charles Hunting, Chief Executive Officer - Asia Region, Genpact
Quantum Leap will come from "the elimination of data entry."

Unless a company is driven by profit, says Charles Hunting, its ability to invest and foster an innovative cycle is limited. Captives are doing themselves a disservice here, he says, being cost focused; whereas providers, being strongly investment driven, are at an advantage. But what would be more important in terms of quantum leap would be a push towards eliminating data entry. That would represent a huge step forward for the industry.

Charles is the Chief Executive Officer of Genpact in Asia. Beginning in the outsourcing industry in 1997 in Australia he has worked with some of the world’s largest companies to solve complex business problems though innovation and outsourcing. He has also worked in every major Asian economy. Charles’ main focus is on driving business growth in the region and working closely with clients to help solve their business challenges by leveraging Genpact’s assets and expertise. Prior to his current role with Genpact, he worked with Accenture first as a consultant and then as a member of the team that built Accenture’s outsourcing practice. Genpact has almost 4000 employees and China is the regional centre for growth and the headquarters. Manilla in the Philippines is also a major operation for Genpact with in excess of 2000 employees. From these two global delivery locations clients from all over the world are served in Technology and Business Process services.
A native of Australia, Charles has been living in China since 2007. More

Paul Prendergast, Partner, Accenture
"What is now holding the BPO folks’ attention is whether data analytics will make a difference from a business perspective."

When the "G6" got together in Singapore earlier this September one of the critiques voiced by people like Accenture’s VP of BPO, Asia, Paul Prendergast, was that the real question to debate in this space is not "is outsourcing or insourcing" the right answer – but instead we should be focusing on the real value: what’s the innovation? Specifically: what are the outcomes of your journey – and that’s where you arrive at hybrid, insourcing or outsourcing. What is now holding the BPO folks’ attention is whether data analytics will make a difference from a business perspective.

Paul is an Executive Partner leading Accenture Finance & Performance Management in South East Asia. He has led a number of multi tower shared service design and implementation projects across Asia Pacific working with multi nationals and national companies to design and set-up shared service centres in India, China, Malaysia and the Philippines.

He is an experienced project manager with extensive experience in large scale organizational changes focusing on shared services, Finance Organization Strategy, Financial Systems, and Procurement. He is also the Global Lead for Accenture’s Planning, Budgeting and Forecasting offering domain. More

Rohit Tandon, Vice President - Global Analytics, Hewlett Packard
"There are only three measures that our clients really care about, and they all relate to money."

Rohit Tandon packs no punches: there is only one definition of success for sourcing: finding the right value and the right skills in the right country to suit your business; that’s the start and end of it. More specifically, there are only three measures that his clients really care about and they all relate to money: 1. Does it affect the top line? 2. Does it affect the bottom line? and 3. Does it release cash to the business? Everyone is looking for the "iPad" in sourcing – the new big thing that will change the way we do things. Tandon believes he’s already found it: data analytics. In fact, he’s excited about the vast potential he is tapping in HP’s data archives. The focus now is on INFORMATION technology – emphasis on "information", not "technology. The possibilities that are emerging for marketing, sales, and the supply chain are endless.

Rohit Tandon is the Vice President – Global Analytics at Hewlett-Packard Company and leads HP’s 1700+ analytics organization globally. His organization is responsible for deploying cutting edge analytical solutions across sales, marketing, supply chain, finance and HR domains to enable HP make better decisions, faster.
Prior to joining HP, Rohit was the EVP at IBM’s Global Processing Services unit where he was responsible for Strategy, IT, Quality and Transformation. More


Tony Rawlinson, Director, KPMG
"Sourcing is no longer about cost. Increasingly, it’s about risk mitigation, capability acquisition and speed to market."


What can Advisors offer a client on the outsourcing decision? "Insight to profit motives" may be one aspect. But Tony Rawlinson is pushing collaborative sourcing, which means aligning the goals of the client and the provider. The risk of clients pushing down too hard on providers is that providers try to recoup some revenues through change; the risk of clients being ill-prepared, on the other hand, is that they can be taken advantage of, commercially. Increasingly sourcing is not just about cost – it is about risk mitigation, capability acquisition and speed to market.

Tony is a Director of KPMG’s Performance & Technology practice in Singapore, specialising in Sourcing and Financial Services Advisory. He has more than 30 years experience in business process outsourcing, IT outsourcing, process optimisation and global service delivery. Prior to joining KPMG, Tony was Managing Director of EquaTerra’s Financial Services Practice, and a Partner in a Global advisory firm, responsible for the EMEA retail, corporate and wholesale banking sector. He has also served as Client Executive and Managing Director for EDS leading their cheque processing operations in the UK and Ireland and as Head of Financial Services for Siemens Business Services UK. More

Sakuntala Rao, IBM
Hybrid "nuances" emerging in Asian marketplace.

The hybrid model is emerging as a forerunner in Asia – but Sakuntala Rao lists five different "nuances" with slight variations depending on the client’s needs. What’s important, she says, is to take an end-to-end focus, no matter where the different parts of the process reside.

Sakuntala Rao (Saku) is a Director in IBM's Growth Markets Global Process Services (GPS) Practice and is based in Bangalore, India. She joined IBM in 2003, and is currently responsible to grow the Finance & Administration (F&A) Practice in the Growth Markets Unit. She has been with IBM since the early days of its foray into GPS in India and was instrumental in the creation of a global solutions centre of excellence for IBM in India across all process areas.

Saku has over 26 years of experience in F&A across India and the Middle East in Industry, Consulting, Assurance and Process Outsourcing. She has worked with organizations like Coopers & Lybrand, KPMG and Infosys before joining IBM. She has also been a CFO of an Oman based group. She has extensive experience in GPS and has worked on several re-engineering and strategy assignments across multiple industries. More



To provide more background: G6 Asia debated global sourcing trends at SSOW Asia held in Singapore in September 2011. Click below to watch the whole debate online.

Part 1
Part 2
Part 3
Part 4

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