THE UK'S PREMIER INVITATION-ONLY EVENT FOR FINANCE EXECUTIVES

11 - 12 March 2026 | London, UK

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Andreea Popescu

Global Director Business Control Digital & Technology The Heineken Company

Future of Finance Exchange - Day 1

11:45 AM Plenary Panel Discussion - Beyond Survival Mode: Navigating Volatility and Balancing Short-Term Performance with Long-Term Value

How finance leaders manage competing time horizons while steering through forces beyond their control

Gone are the days when CFOs and finance leaders could focus on quarterly performance and then pivot to long-term strategy. Today’s reality demands excellence across multiple time horizons, delivering immediate results while preparing for shocks that can reshape markets overnight.

This panel explores how finance leaders are balancing near-term execution with strategic resilience in an era defined by volatility: managing inflation, tariffs, and geopolitical disruption; maintaining investment discipline under uncertainty; and keeping stakeholder confidence when external conditions remain unpredictable.

Discussion themes include:

• Managing macro-market volatility: Inflation, trade policy, and geopolitical risk

• Investment courage under uncertainty: Long-term bets in unstable environments

• Portfolio thinking: Balancing quick wins with strategic capabilities

• Stakeholder communication: Maintaining confidence amid unpredictability

• Value creation metrics: Measuring success across short, medium, and long-term horizons

Check out the incredible speaker line-up to see who will be joining Andreea.

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