As a CFO, you want finance to be a strategic partner to the business. Yet for many organisations, the reality is very different.

Your finance teams remain consumed by reporting cycles, data validation, operational issues, and urgent requests from the business. As a result, valuable time that could be spent on forecasting, decision support, and long-term strategy is instead devoted to keeping the lights on.

In this exclusive interview, Claudia Brambilla, CFO Nordics at Pirelli Tyre Nordic AB, explores why so many finance functions remain trapped in reactive mode and what CFOs must do to create the space for more strategic leadership.

Download this interview to discover:

• What's really keeping finance teams stuck in operational firefighting: From fragmented data and manual processes to organisational mindsets that limit finance's strategic impact
• How leading CFOs are approaching AI, forecasting, and decision-making in an increasingly volatile business environment: Why strong data foundations matter more than technology alone
• What it takes to evolve from a finance leader who reports outcomes to one who actively shapes them: Including the skills, behaviours, and leadership capabilities that will define the next generation of CFOs

Download the interview to learn how finance leaders can break free from reactive ways of working and position themselves as indispensable partners to the business.