EUROPE'S PREMIER INVITATION-ONLY EVENT FOR FINANCE EXECUTIVES

19 - 20 October 2026 | Leonardo Royal Hotel Amsterdam, Amsterdam, Netherlands

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Sebastian Hurst

CFO at Roche Netherlands Roche Netherlands

Agenda Day 1

8:45 AM OPENING KEYNOTE - Progressive Finance: The CFO as a Leader of AI Adoption and Cultural Change

As organisations accelerate investment in AI, the CFO's role is rapidly expanding beyond traditional financial stewardship. In this era of Progressive Finance, CFOs are uniquely positioned to lead not just the deployment of technology, but the fundamental mindset shift required for its success.

The successful integration of AI is more about effective leadership that shapes culture, establishes trust, and guides teams through change.

CFOs are crucial in fostering an "AI-First" culture by actively championing its adoption. Given that AI acts as the "great equaliser," this leadership must be characterised by empathy and flexibility. This means leaders must demonstrate emotional intelligence, acknowledge the human element of this transformation, and remain adaptable as roles, processes, and expectations evolve.

By combining strategic foresight with empathy, Finance Leaders can ensure the responsible deployment of AI, aligning it with overall business objectives and embedding it into daily decision-making across the organisation. The current focus should be on cultivating the essential mindsets and capabilities within the Finance Organisation today. This proactive approach will ensure the development of a high-performing finance team prepared for the future.

This opening keynote will detail how CFOs can spearhead AI transformation, driving both the necessary technological innovation and the critical cultural shift required to realise its full potential.

Key discussion points include:

Why CFOs and the Finance Function are uniquely positioned to lead enterprise-wide AI adoption: Including Roche leadership perspectives.
Defining high-performing finance teams: Exploring the skill sets and capabilities required when AI becomes the great equalizer.
Leading through change: The Finance Leader as a role model in AI adoption, fostering an "AI-First" mindset with empathy and adaptability.

Check out the incredible speaker line-up to see who will be joining Sebastian.

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