Matt Gunnell

Today's O2C environment demands personalized customer engagement alongside operational efficiency. Traditional, one-size-fits-all approaches struggle to keep pace with increasing complexity, underscoring the need for more intelligent solutions. This session, "Smarter Segmentation in the Modern O2C Experience," reveals how AI and automation empower intelligent customer segmentation, enabling businesses to reduce credit risk, improve cash flow, and elevate customer experience. Discover how dynamic models and AI-driven insights transform your AR team, enabling scalable personalization and informed, faster decisions that lead to superior cash outcomes.