Strategic O2C in a Volatile World: Why Precision Matters More Than Scale
Throughout 2025, the VUCA climate has shaken the GBS landscape, with economic instability seemingly growing daily. For order-to-cash (O2C) teams, this unpredictable market, coupled with widespread digitization and rising customer expectations, means seamless transactions are crucial.
This shifting baseline has exacerbated challenges associated with manual O2C, with almost half of leaders citing manual processes as their biggest O2C challenge of 2025. As such, the next year presents a pivotal transformation moment, defined by strategic automation, advanced customer segmentation, and a renewed focus on resilience.
SSON’s The Future of Order-to-Cash Market Report 2025 tackles what true end-to-end efficiency entails for the modern O2C leader, and why the function is critical for GBS organizations looking to thrive amongst uncertainty.
Key insights include:
- Automation priorities evolve toward measurable impact: AI is not a linchpin for O2C efficiency. Instead, strategic use cases such as cash applications bring the best ROI.
- A global medical technology company reveals how implementing FIS GETPAID transformed its O2C operations, reduced DSO by 7.6 days, and unlocked $125M in cash flow.
- AI-powered O2C has potential but is not a silver bullet: despite a 14% in AI adoption, O2C teams face integration challenges and budget constraints.
- O2C as part of the customer journey: Discover why perceived efficiency can actually damage CX, and how to synthesize automation and customer-centricity.
- Smart customer segmentation is crucial: as customers’ risk and behaviours become unpredictable, customer segmentation is a key tool to combating market volatility.
- HP Inc. shares how its partnership with Atradius Collections helped recover difficult debts while minimizing internal effort, building a resilient, relationship-driven collections model.
- Regulatory complexity adds to uncertainty: digitization and regulatory intelligence could be the difference between costly and damaging non-compliance.
This report identifies the future of O2C as ensuring success amid volatility, enabling forward-thinking organizations to thrive while competitors struggle to keep pace. Download your copy today!
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