What can you learn about branding from an advertising executive?

What does a branding specialist say about shared services? The perception of shared services is one of "crammed offices, a faceless crowd, and cost-driven operations". Obviously, that’s not a reflection of reality, says Grant Millington, Managing Partner at Publicis Mojo, but it’s how your group is perceived. You can change this around internally and make a difference by working on your brand. Watch the interview and pick up tricks to help attract talent and overturn political obst... To continue reading this story Click Here