What can you learn about branding from an advertising executive?




What does a branding specialist say about shared services? The perception of shared services is one of "crammed offices, a faceless crowd, and cost-driven operations". Obviously, that’s not a reflection of reality, says Grant Millington, Managing Partner at Publicis Mojo, but it’s how your group is perceived. You can change this around internally and make a difference by working on your brand. Watch the interview and pick up tricks to help attract talent and overturn political obst...
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