SSON Editor | 11/19/2013
In today’s markets, Customer Service has given way to Customer Experience
Customer Experience is the emotional, psychological and physical investment a customer has in a brand (product, service, or company). For many years, companies have mistakenly focused on customer service without really considering the customer’s experience.
Here are just a few sobering facts about customer experience…
42% of service agents are unable to efficiently resolve customer...
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