How to Develop a Customer Experience Strategy that Positively Engages Customers

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SSON Editor
11/19/2013

In today’s markets, Customer Service has given way to Customer Experience Customer Experience is the emotional, psychological and physical investment a customer has in a brand (product, service, or company). For many years, companies have mistakenly focused on customer service without really considering the customer’s experience. Here are just a few sobering facts about customer experience… 42% of service agents are unable to efficiently resolve customer...
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