Alexis Westergren is the Manager of Digital Marketing & Demand Generation at Arity, a technology company with a mission to make transportation smarter, safer and more useful for everyone. Arity collects and analyzes billions of miles of driving data and turns that into solutions that help companies across transportation understand and predict how people move, including insurance companies, ride share and car share companies, and departments of transportation. With over 12 years of marketing experience for a variety of small and large companies, Alexis has honed her skills across marketing strategy, data collection and analysis, marketing automation and database creation and maintenance. Additionally, she has more than 6 years of experience as a Salesforce Administrator where she has developed extensive experience in marketing automation and managing MarTech tools. Her work is driven by a passion for using consumer insights to develop breakthrough results.
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