Alice LaViolette

Alice LaViolette

Vice President, Global Business Services Strategy & Development The Clorox Company

Main Conference Day 1 - Monday, March 16, 2026

10:00 AM Building the GBS Brand: Positioning for Influence and Partnership

Top-performing GBS organizations don’t just deliver—they define their role in solving enterprise problems before they’re even noticed. A clear, compelling GBS brand drives trust, influence, and a seat at the decision-making table.

• Learn how to build a GBS brand that communicates strategic value and enterprise-wide problem solving.

• Explore the role of storytelling and stakeholder alignment in elevating GBS beyond traditional service perceptions.


Check out the incredible speaker line-up to see who will be joining Alice.

Download The Latest Agenda