AMEX adopted multiple SSCs functioning in coordination on a 24-hour timeline to keep the business operating without interruption. Each centre is equidistant from the other, in terms of time zone. This way, as the business hours of one region, ends, the responsibilities are rolled over westward to the next region’s SSC. AMEX model prevents a global organisation relying on single local office but allows the company to offer around-the-clock customer support.
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