Maria Necita “GiGi” Geronimo

General Manager, Global Business Services Center (GBSC) Crawford & Company

Gigi Geronimo is a seasoned executive with extensive experience in leading high-performing teams and driving operational excellence across global shared services environments. As General Manager of Crawford and Company’s Global Business Services Center (GBSC), Gigi oversees strategic delivery, transformation initiatives, and service innovation across multiple business functions.

With a strong background in process optimization, stakeholder engagement, and digital enablement, Gigi is known for her ability to align operational strategies with enterprise goals. She plays a pivotal role in shaping the center’s value proposition, fostering a culture of continuous improvement, and enabling scalable growth through data-driven and insight-led decision-making.

Gigi is a certified GBS Professional and Transformation Lead and is actively involved in cross-functional workshops, capability building, and enterprise-wide transformation programs.

Her leadership style is grounded in collaboration, agility, and a deep commitment to employee development

Main Conference | Day One - Wednesday, 13 August 2025

9:50 AM Fireside Chat: Reinventing GBS: Driving Business Transformation Beyond Cost Savings

Global Business Services (GBS) is undergoing a profound shift—from being a back-office efficiency engine to a strategic lever for enterprise transformation. As organizations push beyond cost arbitrage, GBS leaders are reimagining service delivery to unlock business value, agility, and innovation.

·      Beyond Efficiency: How GBS is driving enterprise growth, not just cost savings.

·      Next-Gen Operating Models: Shifting from transactional services to value-led delivery

·      Leadership Buy in: What it takes to shift mindsets—within GBS teams and the broader enterprise

·      Redefining Success: New KPIs and value metrics for the future of GBS

Check out the incredible speaker line-up to see who will be joining Maria Necita “GiGi”.

Download The Latest Agenda