Strategic & operational marketer, my expertise lies in the implementation of transformational programs and communications anchored in insights to create better experiences it being for customers or employees. Digital native, I believe in continuous improvement of processes & automation to help build relevant and sustainable businesses. Significant experiences in FMCG, Tech, wine, retail, beauty & premium brands with DTC, I am currently leading the Global Commercial shared services at PMI. Outside of work, I am a keen cyclist, jazz lover, food & wine epicurean (born on a vineyard), yoga /pilates practitioner & champion of sustainable living!
As PMI moving towards the future of business to consumers, their GBS organisation is taking a proactive approach towards solutions that are customer and growth driven. Join this session to hear how they are developing maturity in this space to enable growth and transformation:
· Introducing the PMI Customer and Consumer Solutions model and exploring how that is driving value at enterprise level
· Managing the shift from being the back office support to taking an active role with customers
· Designing and implementing customer journey from GBS to drive customer engagement
· Driving internal and external communications to build the GBS brand and value
Check out the incredible speaker line-up to see who will be joining Sophie.
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