Sophie Dufouleur

Head of Commercial PMI Business Solutions

Strategic & operational marketer, my expertise lies in the implementation of transformational programs and communications anchored in insights to create better experiences it being for customers or employees. Digital native, I believe in continuous improvement of processes & automation to help build relevant and sustainable businesses. Significant experiences in FMCG, Tech, wine, retail, beauty & premium brands with DTC, I am currently leading the Global Commercial shared services at PMI. Outside of work, I am a keen cyclist, jazz lover, food & wine epicurean (born on a vineyard), yoga /pilates practitioner & champion of sustainable living!

Main Conference Day 1: Tuesday 17th October

5:05 PM Developing Growth-Focused Business to Consumer Solutions at PMI

As PMI moving towards the future of business to consumers, their GBS organisation is taking a proactive approach towards solutions that are customer and growth driven. Join this session to hear how they are developing maturity in this space to enable growth and transformation:

·       Introducing the PMI Customer and Consumer Solutions model and exploring how that is driving value at enterprise level

·       Managing the shift from being the back office support to taking an active role with customers

·       Designing and implementing customer journey from GBS to drive customer engagement

·       Driving internal and external communications to build the GBS brand and value

Check out the incredible speaker line-up to see who will be joining Sophie.

Download The Latest Agenda