SSOW Europe 2026 brought together the shared services and GBS community for four days of bold thinking, strategic insight and future-focused discussion designed to help organisations reimagine GBS for the agentic age.

The 2026 event has now concluded, but as we begin shaping the 2027 edition, we invite you to explore the 2026 agenda. It offers a glimpse into the quality, depth and strategic conversations that define the SSOW Europe experience.

Key Themes from the 2026 Agenda

The 2026 programme was shaped around four enterprise-critical themes driving the future of shared services and GBS:

• Value: Exploring how organisations can move beyond cost reduction to build service models that deliver measurable business growth, innovation and enterprise performance.
• Service: Redefining and elevating service delivery across the enterprise – from finance and HR to procurement, supply chain and end-to-end operations.
• Capability: Strengthening capabilities in Continuous Improvement, Change, Automation and agentic AI to build long-term competitive advantage.
• Experience: Reimagining customer, stakeholder and employee experience to increase the strategic impact of GBS across the business.

THE FUTURE OF GBS UNDER SCRUTINY

SSOW Europe 2026 was not just a conversation about efficiency. It was a challenge to the entire model, asking what GBS must become in the age of AI, enterprise value and rising business expectations. While nothing replaces being in the room, the post-event report captures the ideas, challenges and opportunities that had the community talking long after the event ended.

Download your copy today and catch up on what Europe's GBS community is focusing on next.

Inside the report, you'll discover:

• The five biggest takeaways: including why Agentic AI dominated the conversation
• The sessions everyone was talking about: highlights from the event's most thought-provoking debates
• Where GBS is heading next: the trends reshaping services, capabilities and operating models
• Who's leading the transformation: a snapshot of the organisations and leaders driving the next chapter of GBS
• The SSON Impact Awards 2026 winners: celebrating this year's most innovative teams and individuals What's next from SSOW: a preview of what's planned for H2 and beyond

Download your copy today >

Understand exactly who was at SSOW Europe 2026. The attendee snapshot provides a clear breakdown of confirmed organisations, seniority levels and job titles, helping sponsors assess audience fit and buying influence.

The 2026 list included C-suite and GBS leaders, Vice Presidents, Directors and Global Process Owners across finance, HR, procurement and business services. You’ll also find regional and industry insights, showing where attendees are based and the sectors they represent, from manufacturing and pharma to technology, professional services and CPG.

The SSOW Enterprise Pass Package is a flexible ticket bundle designed for organisations that want to send multiple team members to SSOW events across the year. It provides one central way to manage access, allowing teams to share attendance across different roles, functions, and seniority levels.

The package can be used across SSOW Europe and SSOW Autumn, giving organisations the freedom to choose which event best suits each attendee. It is intended to help scale learning, improve internal alignment, and maximise value by extending participation beyond a single delegate or function.