Jill Zerdelian

Workplace strategy rarely fails because of weak ideas; it falters when organizations cannot clearly sequence what matters most. As business conditions, workforce needs, and leadership expectations continually shift, real estate and workplace leaders must make tough portfolio-level decisions about where to invest, pause, or redirect. This session focuses on how to translate evolving executive direction into a prioritized workplace portfolio that balances agility with accountability. Attendees will examine how to align capital, space, and services to enterprise goals while maintaining momentum amid ongoing change. 

Key Takeaways: 

• Translate shifting executive direction into a clearly sequenced portfolio of real estate and workplace initiatives 
• Apply practical frameworks to balance competing demands, manage tradeoffs, and sustain stakeholder alignment through change 
• Establish mechanisms to measure impact, communicate value, and continuously recalibrate priorities as conditions evolve