Tim Cummins | 01/10/2012
Many companies are increasingly reviewing or engaged in business in emerging markets. For some, the driver remains a need to find lower cost sources of supply. But for many, it is because established markets do not offer the scale of opportunities needed to support business growth. Overall market and economic conditions are forcing increased engagement with new and unfamiliar markets.
New market entry and new customer or supplier adoption always entails uncertainty and risk. Some org...
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