Communication is one of those ever-green issues that you think you’ve mastered but that rears its head again, year after year.
We’ve all heard that change falters when you cannot win all stakeholders over. But who are the key stakeholders? How do you differentiate the messages to each stakeholder group? And how do you track your success – or failure? In truth: as organizations evolve and as their operational strategies evolve… so must their communications.
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