Steve Kayser | 11/06/2014
Words are Powerful; Use With Care, Media Expert Notes
It’s easy to take words for granted; most of us use them as effortlessly as we breathe. But words hold power that we often overlook at our own peril, warns media expert Steve Kayser. Whether getting a message through to your Shared Services team, your customers, or your sponsors – here is what you need to bear in mind.
"Language is the code that translates ideas so they can be shared. They give us an advantage in the natura...
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