Generative AI became mainstream nearly overnight and some of the earliest adopters of the technology were marketing and sales departments and their teams. Since then, generative AI has been reshaping marketing and sales strategies, enabling teams to drive enhanced engagement, personalization, and revenue generation.

In this session, topics of discussion will include, yet will not be limited to:

• Personalized content creation for crafting personalized marketing content, from email campaigns to social media posts, and much more
• Data-driven customer insights to analyze customer data to reveal powerful insights, and in. turn enable marketing and sales teams to better understand their target markets better
• Automated lead generation to identify potential leads based upon customer profiles and behaviors, fueling efficient sales pipelines
• Enhancing customer journeys by predicting behavior and suggesting tailored interactions

IA Maturity Level: Early Adoption & Implementation

Lines of Business Functional Focus: Marketing, Sales, Technology, Operations & Much More!