Shared Services & Outsourcing Week Conference

September 15 - 18, 2025 | Houston, TX

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Dahlia Rigsby

Director, Finance Shared Services West Fraser

Main Day Two, Wednesday, 17, September, 2025

3:30 PM Respect the Culture, Drive the Change: What They Don’t Teach You About Transformation in Strategy School

What happens when you bring a proven shared services playbook into a company that isn’t ready for the script? This session shares the candid, behind-the-scenes story of West Fraser’s finance transformation—from a change resistant culture to emerging wins in FP&A and accounting.

You’ll hear how a finance-led effort evolved into a company-wide movement (sometimes reluctantly), and what it takes to drive standardization, automation, and centralization in an environment that limits the vocabulary and the approach. From cross-border tensions to gender dynamics, this is a real-world account of leading transformation where culture was the biggest variable—and the biggest opportunity.

What You’ll Learn:

How to navigate deep cultural resistance between operations and finance
Lessons from success (and misfires) in shared services and FP&A
Tactics to build trusted relationships and momentum without relying on automation buzzwords

Check out the incredible speaker line-up to see who will be joining Dahlia.

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